Goji Berries and the ‘Superfruit’ Craze
Not long ago, fitness buffs were going bonkers over the acai berry, a fruit native to parts of South America. That berry has been celebrated for its antioxidants and other beneficial nutritional properties. However, most American suppliers chose to market the berries in a supplement form. Such a preparation can actually cause people to miss out on some of its revolutionary health benefits.
These days, organic goji berries are the latest highly touted superfruit to hit domestic shores. Also known as the wolfberry, this fruit is grown in the picturesque Himalayan Mountains. The Chinese have been implementing goji berries for medicinal use for centuries. Most recently, the fruit has been made a central ingredient in healthy juice products like GoChi.